Rip Off

Photo Series, Installation
Camberwell College of Art, London
Today Art Museum, Beijing

- 2015

Where is the margin of an image?

The printed image is a ubiquitous and reoccurring feature of the modern city. Our eyes are inundated with advertising signals from billboards, posters, stickers, newspapers, and magazines that transform our experience of public space into a distracting haze of communication and marketing tales. In my final year at university in London in 2015, I presented a project dissecting what I perceived to be the shifting margins between image, message, and material within advertising. I focussed my study on a specific billboard that I passed most days on my way to classes, located in Camberwell in South East London. My aim was to rip off pieces of the billboard posters as often as possible, and to then ask, after the images had been extracted and placed in a new context, what messages remained.

Rip Off was presented at the Today Art Museum in Beijing as well as the undergraduate degree show at Camberwell College of Art in 2015.

- Dimensions (HxWxD): 250 x 300 cm
- Materials: Blue-Back Billboard Paper
- Primary Medium: Photography